When working the Glutes, you want to make sure you are hitting ALL of the muscles. The Gluteus Medius is often left out but it happens to be one of the most important for 'lifting' the butt. Since it is predominately activated in hip abduction (moving the leg away from the body), Squats alone will not build them. Think side lunges, hip abduction machine, band side walking, leg lifts etc.
The Glutes become the dominant muscle group when your hip is in hyper-extension as in kickbacks, and below parallel like in a deep squat. If you aren't going that extra mile then your hamstrings and quads take center stage. It is really important to mentally activate your Glutes as well. When you squat and are about to push back up, make sure you are thinking about your Glutes squeezing together and pushing you up to standing.
Now try my favourite Glute workouts below and let me know if your butt is burning the next day!
Workout # 1
Hip Thrust with Barbell - 3 sets - 8-12 reps
Small Band Lateral Leg Lifts - 3 sets - 8-12 reps each leg (put a small band round your ankles and lift each leg out to the side as far as you can. Do one leg at a time).
Deadlifts with Barbell - 3 sets - 8-12 reps
Wide Leg Deep Squat with Barbell - 3 sets - 8-12 reps
Glute Kickback with Resistance Band - 3 sets - 20 reps each leg (put one foot through the handle of the band and put the other knee on the tubing. On your hands and knees, push the heel that's in the handle up towards the ceiling. There should be enough resistance in the band that you can just get through the reps).
Workout # 2
Thigh Abductor Machine - 3 sets - 8-12 reps
One-legged Deadlifts with Dumbbell - 3 sets - 8-12 reps each leg
Step Ups with Barbell - 3 sets - 8-12 reps each leg
Side Lunge with Dumbbells - 3 sets - 8-12 reps each leg
Sumo Squat with Dumbbell - 3 sets - 8-12 reps
Workout # 3
Lunges with Dumbbells - 3 sets - 8-12 reps each leg
Glute Bridge with Weight Plate on Thighs, feet on a bench - 3 sets - 8-12 reps
Stiff-legged Deadlifts with Barbell - 3 sets - 8-12 reps
Heavy Squat - 3 sets - 6-8 reps
Lateral Leg Lift with Cable - 3 sets - 8-12 reps each leg
Kettlebell Swings - 3 sets - 8-12 reps